Advertising & Sponsorship 2012

The Eastern Electronic Festival is dedicated to live electronic music performance, visual art and new media. While the key components of the festival are live performance, new music collaborations, film screenings, panel debates, and art exhibitions, Eastern Electronics’ primary focus is to provide the highest quality experience for artists and attendees.

The 2nd Annual Eastern Electronic Festival of Progressive Asian Music and Multimedia Art, Birmingham from 28th-5th March 2012.
The Eastern Electronic Festival uniquely showcases ambitious and high quality line-up featuring plenty of electronic visual experimentation with quality music performances by British Asian artists, both locally and overseas, and from traditional to contemporary exploration.

Sustainability
A key component of Eastern Electronic is our Emerging Artists Showcase. Eastern Electronic works with local and national communities to provide an opportunity for artists to perform on stage with modern-day musician heroes. The Eastern Electronic staff donates their time, equipment and expertise to give back to the community and help cultivate tomorrow’s generation of burgeoning artists and music lovers.

Scope
Through renowned curatorial excellence and aggressive grassroots advertising campaigns, the Eastern Electronic Festival presents the most robust program to date with over 30 artists from the UK. Based on attendance trends, this year’s festival is expected to attract over 4,200 attendees.

Partners and Sponsors
Sponsors and partners received broad media coverage and substantial exposure over a large cross-section of international, national and local press outlets. Social media broadcasts, press releases, direct marketing, web presence to help our sponsors reach a market comprised of young adults who are savvy consumers and trend towards brand loyalty.

The Eastern Electronic Festival Hand Programme 2012
Contains full details of the Festival's line up and all the practical information. This is the most widely distributed and the most used by the public.

Eastern Electronic Quick Info
One of the festivals of its kind in the UK

Audience Profile
Forward thinkers
Socially conscious
Technology adapt
Passionate music enthusiast

Audience Stats
99% Have a Facebook, Twitter, or MySpace account
97% us MP3 players or Smartphones
97% but digital music downloads or shop for music online
92% read magazines or blogs regularly
90% attend concerts frequently
82% regularly play video games
80% listen to the radio everyday

Audience Age
Median Age – 24 years
18 -24 = 41%
25-34 = 37%
35-44 =16%
45+ = 4%

Audience Income
Under 30k = 40%
30-50k = 15%
80-100k =3%
100+=1%

Sponsorship Opportunities
The Eastern Electronic Festival provides a host of different sponsorship and custom-tailor a package for your needs. For more information, or enquires please contact our sponsorship team on info@easternelectonicfestival.co.uk